Marketing Manager-– Furniture & Interior Brand

Agay Barho is seeking a dynamic Marketing Manager with at least five years of relevant marketing experience to lead brand efforts within the furniture and interior lifestyle sector. This role is based in Lahore at the companys manufacturing facility and requires a highly skilled professional who excels in performance marketing, branding, content and social media strategy, product shoot management, and architect engagement. The Marketing Manager will be accountable for driving lead generation and increasing showroom footfall primarily through Meta and Google Ads campaigns, as well as managing digital and offline marketing initiatives. While this position does not involve supervising a team, strong coordination with vendors, agencies, and internal creative teams is critical for seamless campaign execution and achieving ROI goals. The ideal candidate possesses a creative yet data-driven mindset, with a strong understanding of luxury and lifestyle branding. They will plan and implement comprehensive marketing strategies that encompass 360-degree brand management, including social media platforms such as Facebook, Instagram, LinkedIn, and YouTube. Responsibilities include overseeing product and project shoots, managing offline marketing collateral such as brochures and signage, and organizing events to foster relationships with architects, dealers, and designers. Metrics-driven decision-making and budget oversight will ensure optimal allocation of resources, while detailed reporting supports continuous improvement and strategic insight for senior management.
Responsibilities

• Plan, execute, and optimize targeted Meta and Google Ads campaigns to generate qualified leads and improve showroom walk-in traffic.
• Manage end-to-end SEO activities and monitor website performance to maximize online visibility.
• Oversee content creation and social media management for Facebook, Instagram, LinkedIn, and YouTube, ensuring consistent brand messaging across channels.
• Coordinate with graphic designers, photographers, and production teams to develop engaging reels, videos, and campaign creatives.
• Supervise conceptualization and execution of product and project photo and video shoots, including creative direction, styling, and production logistics.
• Manage offline branding efforts including brochures, catalogues, showroom visuals, signage, promotional materials, vehicle branding, and outdoor campaigns.
• Organize and facilitate architect meetups, dealer events, designer engagement activities, exhibitions, expos, and promotional activations to strengthen industry partnerships.
• Build and maintain strong relationships with architects, interior designers, and dealers to expand brand presence and market influence.
• Prepare detailed marketing dashboards and monthly performance reports highlighting key performance indicators, cost per lead, and overall campaign ROI.
• Monitor marketing budgets closely and ensure efficient spending to maximize return on investment.
• Present actionable insights and data-driven recommendations to senior management to inform strategic planning and campaign refinement.
• Ensure effective coordination with vendors and marketing agencies to align efforts and maintain project timelines.
• Adopt a creative yet analytical approach to marketing challenges, balancing innovation with measurable performance outcomes.
• Manage multiple marketing campaigns simultaneously while meeting deadlines and maintaining high-quality standards.
• Maintain up-to-date knowledge of industry trends, competitor activities, and emerging marketing techniques relevant to the furniture and interior lifestyle market.