Posted May 21, 2026 118 views
A highly strategic and data-driven Senior Social Media Marketing Specialist is sought to lead digital presence and campaign execution. With 7+ years of experience, the ideal candidate will bring deep expertise in full-funnel social media strategy, advanced paid advertising, and high-level campaign optimization.
In this role, you will take ownership of the brand’s social footprint, driving audience engagement, high-quality lead generation, and measurable ROI across multiple platforms. You will possess exceptional analytical acumen, a mastery of modern media buying (Meta Ads, Google Ads, LinkedIn Campaign Manager), and the ability to turn data into actionable marketing strategies. This is a high-impact role requiring a proactive leader who can collaborate seamlessly with internal stakeholders and external creative partners to deliver scalable marketing success.
Responsibilities
Key Responsibilities
- Architect and execute comprehensive, data-driven social media strategies that align with broader business and revenue goals.
- Direct and oversee the creation of high-performing organic and paid content, ensuring brand consistency across platforms (LinkedIn, Facebook, Instagram, Twitter/X, YouTube).
- Manage, scale, and optimize complex paid advertising budgets through Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager, focusing on maximizing ROAS and minimizing CAC.
- Implement advanced tracking, pixel management, and attribution modeling to accurately measure campaign success and funnel conversion.
- Conduct advanced audience segmentation, A/B testing, and competitive analysis to continually refine targeting and messaging.
- Utilize advanced MarTech tools (e.g., Sprout Social, Hootsuite, HubSpot) for social listening, scheduling, and comprehensive performance reporting.
- Act as the strategic lead for external digital agencies, content creators, and vendors to ensure deliverables meet quality and performance standards.
- Lead keyword research and social SEO strategies to maximize organic discoverability.
- Stay at the forefront of evolving social media algorithms, emerging platforms, and digital marketing trends to maintain a competitive edge.
Required Skills
- Advanced Social Strategy: Proven ability to design and execute full-funnel social media strategies.
- Media Buying Mastery: Deep expertise in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Performance Analytics: Strong proficiency in Google Analytics (GA4), social platform insights, and performance metrics (ROAS, CPA, CTR, LTV).
- MarTech Tools: Experience with social media management software and CRM integrations (e.g., HubSpot, Salesforce).
- Social SEO & Copywriting: Strong understanding of search intent, keyword optimization, and persuasive ad copywriting.
- Vendor/Agency Management: Experience directing external creative resources and managing vendor relationships.
Nice-to-Have Skills
- Experience with short-form video strategy (TikTok, IG Reels, YouTube Shorts).
- Familiarity with graphic design or video editing tools (Adobe Creative Suite, Canva, CapCut) for rapid prototyping.
- Background in B2B lead generation and account-based marketing (ABM).
Requirements
- Minimum 7 years of demonstrated professional experience in Social Media Marketing or Digital Media Buying.
- Proven track record of managing substantial ad budgets and delivering scalable audience growth and lead generation.
- Exceptional analytical skills with the ability to interpret complex data sets and translate them into strategic action.
- Excellent written and verbal communication skills, with a sharp eye for creative detail.
- Highly autonomous, proactive, and capable of driving initiatives from conception to completion in a fast-paced environment.
Skills
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