Posted Sep 24, 2016 6 views
Job Responsibilities:
Identify new areas for activation activities expansion and ongoing development, daily monitoring, reporting and managing all IMT, LMT and institutions activities and resources, planning and executing all BTL activities/ activations for all our brands, monitoring, reporting and managing operational activities of outdoor campaigns, arranging, conducting, reporting of in-house informal researches
Identify gaps in our current activation offering, secure additional contracts and business leads and grow our client portfolio
Work with the Agro Processors & Atmospheric Gases Pvt. Ltd brand activation team to develop corporate/consumer promotion plans (e.g., objectives, strategies, tactics) by using consumer promotion analyses, industry trends and business experience in order to support marketing objectives
Establish success criteria for each promotion activity in order to accurately measure program success.
Support the needs of both customers and field sales associates with promotional tools and programs to support business objectives
Create and developing tools that work in the retail environment including point of sale materials, equipment innovation, merchandising programs, experiential marketing campaigns, sampling booths, etc. that bring the brand to life with consumers and enhance brand equity and attributes
Manage field requests and prioritize highest returning programs and events
Managing and directing promotional agency partners
Identify and pitch potential clients with the right mix of activities, events and opportunities
Devise creative and activation plans
Lead the planning and execution of all events and activation plans
Capture activity, event and team through pictures, videos, and reporting
Train, coach, motivate and provide leadership for all Brand Ambassadors
Ensure all Brand Ambassadors can successfully communicate key selling points and all approved brand messaging
Manage Brand Ambassadors to promote brand loyalty and success of activation activities
Assist with logistics and implementation of experiential marketing - including footprint setup/teardown, event execution and on-site staff check-ins
Assist in on-site coordination with Event Management Contacts, City Officials, and Security etc.
Positively and professionally represent themselves and communicate with clients and consumers
Ensure open, professional and honest communication within team
Demonstrate creativity, innovation and drive in addressing this role
Keep up to date with industry and implement new innovations as appropriate
Protect organization's value by keeping information confidential.
Enhance organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
This position requires a candidate who is:
- Well aware of Lahore region, has a fair idea of geographic locations of major cities of central regions
- Should be ready for extensive travelling (when required
- Has good communication skills
- Should be well versed with MS excel, word and Power point
- Should be able to negotiate with vendors
- Should be able to manage human resources (promoters)
- Should be able to develop rapport with in-store staff
Skills/Qualifications: Minimum Bachelor’s Degree; Previous experience in Brand Activation compulsory in FMCG sector is cumpulsory; Planning and Project Execution; Media Strategy, Planning and Execution; Budgeting; Vendor Management; Linkages with Corporate & Development Sector; Closing Skills; Motivation for Sales; Prospecting Skills; Sales Planning; Selling to Customer Needs; Leadership & Management; Strategic Planning & Market Knowledge; Communication & Presentation Skills; Problem Solving; Energetic & Creative; Meeting Sales Goals; Willingness to Travel.
Job Details
Agro Processors & Atmospheric Gases Pvt Ltd
Established in 1981, Agro Processors is a leading manufacturer of edible oil, banaspati and margarine in Pakistan. With a wide spread distribution network all across the nation, Agro Processor's also exports some of its brands to a few countries in the Middle East region. The manufacturing unit is located in the industrial hub at SITE, Karachi, the port city of Pakistan. The company has recently invested in a State of the Art Fractionation Plant imported from Belgium. This gives the company leverage to manufacture large quantities of oils, including trans-free fats, not only for its consumers but also for other suppliers. It can now separate olien and super-olien from the original source of palm oil. No other edible oil company in Pakistan has the same facility. With over five decades in the edible oil industry, the management has a rich experience in this field.
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