A private retail setup is currently looking for a Head of Sales & Marketing for its Karachi Region. An ideal candidate should have proven experience of 8-10 years in the FMCG / Retail / Tobacco industry. Candidate having MBA / BBA Degree in Sales & Marketing will be preferred. Market competitive salary / Allowances will be offered.

1. Develop sales plans, strategies, and policies to increase/ sustain market share and profitability.

2. Have effective implementation and monitoring mechanisms to ensure the achievement of the sales plans and strategies.

3. Formulate policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors, and stockiest.

4. Scan the environment to understand competitors' activities, demand-supply scenarios, and regulatory issues to formulate strategies for increasing market share.

5. Ensure an increased market share and profitability by facilitating market development, brand management, and business development.

6. Continuously monitor the pricing patterns within the market, checking the prices for the desired products regularly concerning their competitiveness and value as perceived by the customers, deciding upon pricing from time to time on a need basis to ensure the products are sold with the highest recoveries possible

7. Initiate a market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities, and other changes in the environment.

8. Managing the complete sales cycle from business development and customer acquisition to receipt of payments.

Key Accountabilities:

  1. Meeting sales targets & objectives.
  2. Market share growth - Strengthening & expanding distribution network.
  3. Identification & development of new markets.
  4. Implementation of initiatives and Sales & Marketing strategies, Retail strategy.
  5. Establish CRM tools and systems.
  6. Relationship building & Customer Satisfaction with key accounts / CSA / Retailers / Stockiest.
  7. Cost Optimization in retail operations.
  8. Development of a market intelligence/ information system.
  9. Training, development & monitoring of sales & distribution personnel.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Minimum Education:
Career Level:
Experienced Professional
10 Years - 12 Years
Apply Before:
Jun 19, 2022
Posting Date:
May 18, 2022

Ahmed Group of Industries

Retail · 11-50 employees - Karachi

Ahmed Group's first initiative to manufacture Edible Oil in 1957, Ahmed Group has expanded into different industries over the last 7 decades. Be it commodities or retail, automotive or real estate, ship-breaking or transport, Ahmed Group has delivered in every industry with its sheer commitment and dedicated approach. Ahmed Group’s largest business vertical includes its agro commodities portfolio. Our products include Edible Oil, Industrial Fats, and various feed ingredients for the livestock sector. At Ahmed, we house brands that care for the health and wellness of Pakistan. Today, our high-quality Cooking Oils and Banaspati are trusted in millions of homes across the country. With distribution networks across Pakistan, we strive to deliver the best products nationwide and play our part in shaping a better future. The group’s builders and developers arm came into operation in 1996. Since then, Ahmed Group has successfully launched several successful residential projects. Its latest ongoing project, the King’s Shae's Residency consists of over 100 apartment suites in one of the prime locations of Karachi. Ahmed Group is on a never-ending journey to expand, improve and diversify. We are currently increasing our current capacity of annual Edible Oil refining, bleaching, deodorizing, and hydrogenating by an additional 100,000 metric tons. This particular continuous physical and chemical refinery will be operational in the third quarter of 2021 in Rahim Yar Khan, Punjab. Ahmed Group’s companies are run by a team of highly determined employees, interactive management, and skilled professionals thriving hard to further diversify the group’s overall businesses. Our companies include: AA Builders & Developers Ahmed Automobile Co Ahmed Oil & Ghee Industries Ltd Ahmed Ship Breaking Co Ahmed Technologies Ahmed Vegetable Oil & Ghee Mills Ltd Khan Ginneries (Pvt.) Ltd Premier Oil Mills Safari Transporters

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