Digital Marketing / ASO Lead

Ajooba Pk Verified

Lahore , Pakistan

Posted Nov 15, 2018 309 views

PKR. 60,000 - 80,000/Month

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Job Description

We're currently looking for a “Digital Marketing/ASO Lead” to help us execute comprehensive multi-channel and multi-touch marketing campaigns. Ideal candidate should be self-motivated, highly focused, and capable of working at a strategic level while simultaneously executing on a tactical level. We’re looking for someone with a strong background in a broad range of channels particularly App Store Optimization (app store & play store) as well as SEO, PPC (paid campaigns), Video Marketing, SMM and analytics. This person must have an eye for impactful, creative development and storytelling – integrated with a natural ability to lead.

Duties and Responsibilities:

  • Partner with creative team to design and develop content, promos, and press releases for marketing campaigns.
  • Analyze performance of games on Play Store and App Store.
  • Setup an ASO strategy to optimize and improve game page conversion rate.
  • Follow the impact (downloads and revenue) of the optimizations implemented for our products and fine-tune app store assets.
  • Develop and update the company’s App Store Optimization strategy and guidelines.
  • Marketing of the games/apps through the internet or any other sources.
  • Develop quality, full lifecycle programs that are relevant and appealing to target audience.
  • Design outreach strategy that provides constant contact to customers to drive revenue.
  • Champion best practices with key stakeholders ensuring vested interest in the success of marketing campaigns.
  • Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals.

Job Specification:

  • Bachelors/Master degree in Marketing / Computer Sciences from an accredited institute.
  • 3 - 5 years of Gaming Studio/Software House experience managing marketing initiatives for high end games.
  • Should have knowledge of Different Marketing Strategies for different gaming Platforms i.e iTunes, Play Store, Steam, FB Instant Games, BlockChain
  • Must have sound knowledge about Algos of different Platforms
  • Demonstrated experience leading a team of marketing professionals and ability to think strategically and work independently.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Energetic and collaborative team player with the ability to motivate others.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gulberg 3, Lahore, Pakistan
No Preference
25 - 33 Years
Minimum Education:
Bachelor (15 Years)
Career Level:
Department Head
2 Years - 4 Years
Apply Before:
Dec 15, 2018
Posting Date:
Nov 15, 2018
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Ajooba Pk

Information Technology · 11-50 employees - Lahore is a retail online store with wide range of products that include Fashion, Electronics, Lifestyle, Sports & Travel, Beauty and more.

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