Posted Jan 03, 2020 3 views
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our outbound sales channels.
We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
Job Details
Al-Burraq Technologies
AlBurraQ architects, designs and develops enterprise-class Mobile, Web, Social and Big Data solutions for some of the world's most innovative start-up companies. We help our clients achieve time-to-market advantage, drive technology innovation, and gain economical access to world-class software engineering resources globally. We drive our clients' overall effectiveness by delivering quality, on-time and economically, and providing quicker time-to-market. Our customized solutions for clients have span numerous industries including healthcare, media, mobile & social gaming, financial services, retail, technology, education, and publishing. AlBurraQ's in-house professionals include graphic designers, developers, information architects, project managers, and usability specialists that work together to craft a strategy that is tailored to your business goals.
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