Digital Performance Manager
Al Razzaq Fibres (ARF) & Brand Architect of SAYA Retail
Karachi , Pakistan
Posted Nov 28, 2022 211 views
We are looking for a competent Digital Performance Manager to lead in the planning, execution and optimisation of our online marketing efforts. The ideal candidate will need to possess the knowledge to creatively handle various online marketing tools like websites, social media, email marketing and online advertising. The exceptional Digital Performance Manager should have a firm grasp of the different digital touch points, set KPIs for digital objectives and define key metrics against them to drive highly effective digital campaigns with enhanced user experience.
Responsibilities
- To lead, develop and deliver digital marketing plans in order to reach targeted audience with required traffic or subscriber targets aligned with business goals
- Responsible & hands on campaign executions, working closely with all product owners and other collaborating departments to ensure brand consistency
- Support and measure the social media strategy & activations
- Ensure all data, ROI from marketing campaigns are clearly analysed and reported.
- Creation of digital content such as websites, social media posts, email marketing and display advertising.
- Manage end-to-end digital projects such as campaign microsites, email delivery and programmatic advertising.
- Be actively involved in SEO and SEM efforts
- Launch and optimise PPC and Display Ads through Google AdWords, DSPs, etc. to increase products awareness.
- Suggest and implement direct marketing methods to increase user retention.
Skills
Job Details
Al Razzaq Fibres (ARF) & Brand Architect of SAYA Retail
Al Razzaq Fibres (ARF) is a textile air jet weaving unit located in Nooriabad. The company has plans
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