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Job Description

Candidate must have a strong grasp on running Paid advertising campaigns on Google Adwords & Bing, current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Holding 5 – 6 years of experience in same domain. He/ she will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

·         Plan and execute all paid advertising campaigns on specially on Google Adwords, Bing and other social media platform such as Facebook, Instagaram,YouTube & Twitter.

·    Worked on different PPC Models including CPC & CPA 

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·         Identify trends and insights, and optimize spend and performance based on the insights

·         Brainstorm new and creative growth strategies

·         Plan, execute, and measure experiments and conversion tests

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Instrument conversion points and optimize user funnels

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

·         BS/MS degree in marketing or a related field

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing landing pages and user funnels

·         Experience with A/B and multivariate experiments

·         Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·         Working knowledge of ad serving tools (e.g., DART, Atlas)

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details

Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Department Head
Experience:
6 Years - 8 Years
Apply Before:
Jul 31, 2019
Posting Date:
Jul 20, 2019
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Alexander Soft

Information Technology · 11-50 employees - Islamabad

Alexander Soft