Posted May 03, 2023 250 views
We are looking for a PPC Associate to join our team. The ideal candidate will be responsible for managing and implementing pay-per-click (PPC) campaigns on various search and social media platforms. You will be responsible for developing, implementing, and optimizing PPC strategies to increase conversions and revenue for our clients.
Key Responsibilities:
- Create and manage PPC campaigns on search and social media platforms, such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
- Conduct keyword research and analysis to identify high-value keywords and create targeted ad groups.
- Write compelling ad copy and develop ad creative that aligns with client objectives and target audience.
- Optimize campaigns to improve performance metrics, such as click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS).
- Monitor campaign performance and provide regular reports and analysis to clients and internal teams.
- Conduct A/B testing to determine the most effective ad copy, landing pages, and targeting strategies.
- Collaborate with other teams, such as content marketing, SEO, and web development, to ensure campaigns align with overall marketing strategies and objectives.
- Stay up-to-date with the latest PPC trends, tools, and technologies.
Note: US Timings (5:30 pm to 2:30 am)
Skills
Job Details
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Supervisor’s gender:
Percentage of female coworkers:
Alliance Investments Management LLC
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