Education: BBA (Marketing). (MBA Marketing preferred) Experience: 1 to 2 Years
· Generate ideas in collaborations with various partners and ensure implementation of annual marketing plan
· Effectively manage agency partners (Creative, Media, Activation, OOH, Production Houses, Research, digital and any other vendor for day to day and project based activities
· Work closely with Creative Agency to develop marketing materials of all variety (communication, artworks, POSM and other collaterals) in line with the brand positioning. Imagery and guidelines
· Effective and efficient media planning and execution for campaigns on TV, Radio, print
· Manage content and design of social media pages including but not limited to Facebook, twitter, LinkedIn, Instagram, youtube and Amreli steels website. Optimize the reach of posts and platforms organically and through paid activities.
· Efficiently use digital platforms and generate new ideas/ content for consumer engagement. Negotiate the matrices with media buying agency and monitor the campaigns.
· Plan and execute BTL activities including Events, Activations, Exhibitions and Seminars and ensure the media amplification as and when required.
· Proactive approach to work as a team member with strong time management and record keeping skills
· Ability to develop work schedules and coordinate projects/assignments to meet deadlines
· Strong presentation and interpersonal skills
· Effective communication skills