Market Visibility and Brand Building:
· Develop marketing plan and drive business development. Initiate strategic partnerships with local platforms and distributors. Oversee online/offline tactical marketing and brand-building campaigns. Drive business by building and expanding user base and activity.
· Brand Building: Create from the ground up a unique brand that reflects b2c elements, with responsibility for overseeing all elements of imagery, messaging, and associated marketing collateral related to it. Responsibility for overall PR, Events, and other communications strategies.
· Explore and build new business opportunities. But more importantly we need someone who is a self-motivated individual with a strong entrepreneurial spirit.
· Vision: Devise a comprehensive Vision, roadmap, and marketing plan for all sides of the business, and continuously work to ensure it is implemented.
· Work with other members of executive leadership team to ensure all plans are properly executed across departments.
· Utilize understanding of consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth.
Identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
· Through the social channels(content production, PR etc), increase Customer Acquisition(Follower, engagement), build and maintain the brand image
· End to end responsibility for Organization’s online Branding & Marketing, Marketing plan, budgeting,
· Responsible for Marketing Analytics, market research and analysis of the competition
· Handling public relations and corporate communications
· Developing new and enhancing existing business relationships
· Providing leadership in the design and production of all aspects of visual marketing needs.
Key Performance Indicators - KPIs:
· Social channel follower and engagement(FB, Insta, Youtube, Snap, Tiktok)
· Revenue Growth or market share growth
· Brand awareness and perception
· Customer experience
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