Posted Aug 29, 2019 4 views
This position will spearhead the marketing operations for in Lahore. We believe in lean teams. The position of head of marketing should be hands-on and live the spirit of “one-man-army”. He should be a functional expert with proven experience in producing success in the field of performance marketing, media planning/buying, on-ground activations, event management and creative content production.
Along with this, the candidate should be data savvy in order to analyze the business operations and form correlation between marketing numbers & business metrics.
Willing to work in a VUCA world with high ownership to oversee marketing tasks with an end to end approach. You will be working with a brand manager, content manager, designer, animator, editor, videographer and photographer along with a network of functional support agencies. Looking for a leader who knows how to collaborate across different departments and live the company’s agenda rather than departmental KPIs.
We are a team of 5,000 ambitious, curious people building marketplace platforms that make it super easy for anyone to buy and sell almost anything, boosting local economies.
- Define our strategic vision for marketing and oversee implementation of our strategy — including digital and performance marketing, TV, activations, events and PR
- Setting goals and analysing advertising campaigns and promotional projects
- Planning the use of media channels for 360-campaign
- Supervising work of different marketing areas
- Performing within KPIs & goals of advertising campaigns and promotional projects
- Review online analytics to identify areas of opportunity and utilize conversion rate optimization tactics (eg split testing) to maximize performance
- Research user behaviour and insights
- Manage marketing budgeting & planning processes
- Managing external partners and agencies, including suppliers sourcing
- Working in line with brand values & scripts
- Working with legal and reporting documents, conducting financial statements
- Stay up-to-date on industry trends and incorporate best practices into our marketing operations
Requirements:
- 10+ years of experience in advertising and marketing communications, with senior managerial experience not less than 5+ years in brand management
- Strong strategic vision of brand values and experience of value proposition development
- Experience in the development and implementation of marketing communications for mass-market brand
- Experience of planning campaigns 360 various media: TV, OOH, digital, Activations, PR, events
- Experience in e-commerce, internet projects, online ventures.
- Experience with Website Design/Development, Landing Pages & Email Marketing
- Advanced analytic skills and experience with online advertising tools (Facebook, Google etc.)
- Ability to take on responsibilities and to work autonomously as required
- Ability to multi-task while juggling priorities
- Full professional proficiency of English
- Strong leadership and communication skills
Skills
Job Details
Antal International Network Pakistan
We are experts in the global search and selection industry - we work with professional and managerial talent worldwide. Every day, we help businesses all around the world to find the talent that they need in order to drive their growth, profits and long-term success. Utilising an extensive international network to carry out cross border work allows us to bring a truly unique approach to the recruitment sector. We do this with 1000 experts from more than 120 offices, spanning over 30 countries globally. Over the past 22 years, we have worked with over 60,000 clients making over 100,000 placements. We have continuously improved and refined our internal processes, training and methodologies in order to reflect the business needs of our clients, and market changes in general. We firmly believe that our deep market expertise can benefit organisations that seek a knowledgeable and professional business partner, with scale and global reach. We share information, knowledge and experience for the benefit of our colleagues, clients and candidates – and we do this better than anyone in the world. We can save you time, worry and money. Most importantly, we remove the risk of running a business that lacks the talented staff to make it succeed. Due to our scale and reach, we are equally able to deliver on one-off projects, or cater for your large-scale recruitment needs./p
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