Posted Jun 24, 2019 7 views
Lead the development & execution of marketing strategies & plans.
Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
Strategic Thinking/Planning - Develop along with the Marketing Manager a few years portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Communicate and drive Strategy across the Business Unit.
Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans.
Manage brand as a business in terms of drivers, opportunities and return.
Use financial insight to make principle based strategic decisions which benefit the Business Unit.
Align strategy (with all key stakeholders, including bottlers) across the Business Unit to ensure value for the system.
Participate all marketing efforts (advertising, promotions, experiential, marketing assets) within a consistent overall brand plan, including Business Unit and SBU Specialist Support teams.
Job Details
Antal International Network Pakistan
We are experts in the global search and selection industry - we work with professional and managerial talent worldwide. Every day, we help businesses all around the world to find the talent that they need in order to drive their growth, profits and long-term success. Utilising an extensive international network to carry out cross border work allows us to bring a truly unique approach to the recruitment sector. We do this with 1000 experts from more than 120 offices, spanning over 30 countries globally. Over the past 22 years, we have worked with over 60,000 clients making over 100,000 placements. We have continuously improved and refined our internal processes, training and methodologies in order to reflect the business needs of our clients, and market changes in general. We firmly believe that our deep market expertise can benefit organisations that seek a knowledgeable and professional business partner, with scale and global reach. We share information, knowledge and experience for the benefit of our colleagues, clients and candidates – and we do this better than anyone in the world. We can save you time, worry and money. Most importantly, we remove the risk of running a business that lacks the talented staff to make it succeed. Due to our scale and reach, we are equally able to deliver on one-off projects, or cater for your large-scale recruitment needs./p
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