Search Engine Advertising / PPC Manager ( Spectrum Charter )
dinCloud Pakistan (Private) Limited
Lahore , Pakistan
Posted Jul 04, 2019 14 views
Position Description:
We are looking for a search engine advertiser having expertise in the spectrum and charter retailer campaigns for implementing pay per click and cost per click media strategies for Spectrum and Charter. The PPC/CPC manager should be able to understand the latest google trends/updates, setup AdWords account, manage and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility:
- Manage, review, and perform daily account responsibilities associated with Google AdWords
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage call back spectrum and charter campaigns specifically and display and search as well
- Provide creative copy suggestions and graphical ad templates
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives and run with it
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments
- Communication to team and management on project development, timelines, and results
Professional Competencies:
- Passion for Search and internet marketing.
- String grip on cable & internet related ad campaigns for projects like Spectrum/Charter
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications:
- No less than 3 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Experience working with popular PPC ad platforms specifically Google AdWords.
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- AdWords / Bing certification a plus.
Job Details
dinCloud Pakistan (Private) Limited
dinCloud is an all-encompassing Cloud Service Provider (CSP) with a global footprint of data centers. Our portfolio includes Cloud Hosted Virtual Desktops, Servers, and Databases. For over 10 years, we have been innovating in the cloud space- as a ‘born in the cloud provider. While we have evolved over the years, our core philosophy remains centered on security and transparency, and as such our innovative solutions can be tailored to the unique needs of many businesses and industries. At dinCloud, we maintain a dynamically robust environment that is ever-changing and evolving in parallel with the latest technologies, trends, and industry standards. With a highly skilled and qualified workforce of over 150 personnel in our Islamabad, Lahore, and United States offices, we function with the firm belief that our employees are our greatest and most valued assets.
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