Posted Jan 30, 2021 81 views
We are currently hiring a Digital Marketing Manager who can overlook our central marketing activities and generate leads through various digital channels and support sales teams to convert them. This is a highly analytical role, which will require consistent monitoring and generating meaningful reports. Resource should have excellent skills in all major domains of digital marketing namely PPC / Google Display Network, Content (written & animated), Design including Animation , ASO, SEO, SEM & SMM.
The resource should have at least 7 years of relevant work experience.
Responsibilities
- Shape our digital marketing efforts
- Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
- Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, webinars, info graphics, and social media.
- Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
- Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI
- Develop effective display campaigns, including banner ads, social media, and retargeting.
- Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
- Research and analyze competitor SEM campaigns
- Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
- Develop and manage forecasts; implement strategies to achieve/exceed targets.
The resource should be feasible to work in Night shift (US Timing 9pm - 6am PST).
It would be a 5 days job with competitive salary along with complimentary transportation , Medical Insurance and Provident Fund.
Job Details
AppedologyPK Recruitment
We offer winning partnerships for mutual growth and maximized return on investment by leveraging elements of skilled employees, innovative ideas and advanced technology. The company tactfully serves an extensive portfolio of solutions specifically tailored for each client while adhering to specific IT industry guidelines and market trends so that we always stay ahead of our competitors .
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