Digital Marketing Manager

Approcx Verified

Lahore , Pakistan

Posted Feb 08, 2021 39 views Report Job

PKR. 20,000 - 40,000/Month

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Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels and also manage e-commerce website.


You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.


Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.


Responsibilities



  • Plan and execute all digital marketing, including SMO, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimizes user funnels

  • Collaborate with agencies and other vendor partners

  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)


Requirements



  • Proven working experience in digital marketing

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Intermediate/A-Level
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Mar 09, 2021
Posting Date:
Feb 08, 2021
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Approcx

Information Technology · 11-50 employees - Lahore

Approcx is Providing the best Web Development, Web Designing and Application Development Service. We have team of expertise, who always ready to provide you 100% satisfaction and 100% Quality work by using latest techniques and Strategies.

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