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Job Description

 Job Overview

Plans, coordinates, directs, monitors and controls operations of Askari Shoe Project in best possible way as per latest market trends, technology and in an economical and efficient manner ensuring the BU meets diversified customer (civil/military) requirements

 Responsibilities and Duties

Head the Askari Shoe Project team to further develop the company, through a fast-changing consumer and retail environment, building on the Company’s strong assets and national footprint

Develop and implement organization’s vision, mission and overall direction

Formulate a comprehensive short to long term business strategy inclusive of channel development and production development ensuring profitability and growth of the company

Develop annual budget of the BU, ensure continuous monitoring and achievement of budgetary targets and meet the KPIs as given below:

  • Net profitability = 10%
  • Growth as per plan= 3 billion (2023)
  • Creation of new channels = Addition of new channels, sales
  • Exports= Start 2020
  • Product development= new projects
  • Cash flow management= Positive
  • Production efficiency= 90%+
  • Customer satisfaction=90%+
  • Employee satisfaction=80%+

Remain abreast with the latest technology of the field and also of best industry practices and competitors and initiate new business lines and channels ensuring continuous growth of the company

Overall in charge of BU’s financial, operational, administrative controls, HR, sales, procurement, contract management and marketing matters, ensuring enhanced effectiveness by management through

  • Recruiting, selecting, orienting, training, coaching, counseling and disciplining of managers and their teams
  • Communicating values, strategies and objectives
  • Assigning accountabilities

  • Planning, monitoring and appraising job results

  • Developing incentives

Monitor all production operations and business activities of Askari Shoe Project while ensuring they produce the desired results and are consistent with the overall strategy and mission of AP/AWT

Responsible for cost effective and efficient operations to ensure brand positioning of Askari Shoe in the market

Responsible for fixing prices, signing business deals, end of season agreements with suppliers and co-ordinate any stock movements and administration accordingly

Effectively collaborate with internal and external teams members including raw material buying agents/companies, third parties, marketing companies teams and other retail clients

Formulate and institute policies & procedures for Askari Shoe

Ensure BU to abide by AWT SOPs / policies

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Askari Shoe Project
Job Location:
No Preference
Minimum Education:
Bachelor (16 Years)
Degree Title:
Equivalent degree from a recognized university
Career Level:
GM / CEO / Country Head / President
Minimum Experience:
15 Years (• Proven experience as CEO or in other executive positions in the relevant industry. In depth knowledge of corporate governance and general management best practices)
Apply Before:
Dec 20, 2018
Posting Date:
Nov 20, 2018
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Army Welfare Trust

N.G.O./Social Services · 2501-3000 employees - Lahore

Army Welfare Trust (AWT) commonly known as Askari Group of Business Enterprises, enjoys a unique and proud history. It has established a reputation as a leader in the corporate sector. Our story is that of perseverance, innovation, business acumen and going beyond the frontiers in agriculture, pharm ...Read More

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