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Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

 

You should have a strong grasp of Facebook, Instagram, Google, Twitter marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with client and social media managers, and vendors to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Hands on Experience on Experience Facebook and Google Ad managment tools
  • Plan, execute, and measure experiments and conversion tests
  • Understanding on different types of Ad products provided by google, facebook .
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details

Job Channel:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Johar Town, Lahore, Pakistan
Gender:
Female
Minimum Education:
Bachelors
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Jun 10, 2019
Posting Date:
May 10, 2019
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Ashlar Global

Information Technology · 1-10 employees - Lahore

A Global Company providing the highest level of software products and services that meet customers and user needs, by working closely with startups.

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