Posted Feb 20, 2021 18 views
Job brief
We are seeking an experienced Digital Marketing Executive to manage the planning, execution, and optimization of our online marketing efforts. The ideal candidate should be well-versed in digital marketing concepts and possess relevant experience of utilizing pertinent tools for online revenue growth.
Responsibilities
- Creating targeted strategies in order to attract potential customers towards our platform.
- Formulate and monitor ongoing social media presence across different platforms.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Plans, execute, and measure experiments and conversion tests.
- Actively involved in SEO efforts (keyword analysis, Backlink creation, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools
- Identify critical conversion and drop off points and optimize user funnels.
- Work with legacy departments for completion of other related tasks
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Ability to adapt to our corporate culture and ensure excellent teamwork.
Skills
Job Details
Atique Traders
pTick Industries Pvt. Ltd /p
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