• Plan and execute a content strategy that drives high engagement
• Formulating a cross-platform content strategy.
• Brainstorm with team members to develop new ideas.
• Creation of a content marketing calendar to ensure regular content.
• Keeping up to date with industry best practices and monitoring content activities of competitor
• Keeping up to date with and monitoring contextual and trending activities of digital platforms
• Working alongside the performance marketer to create content for the different paid social media channels.
• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with design teams.
• Edit, proofread and improve writers’ posts
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention
• Writing, editing and proofreading content.
• Provide editorial, creative and technical support to team members.