Content Manager / Writer

The Social Media & Content Writer is a highly motivated, creative individual with a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning customers into advocates. An essential component is communicating about the brands in a positive, authentic way to attract today's modern, hyper-connected consumers across all marketing tactics.

This position will own the social media presence for different brands, while executing online brand reputation and community management. This person will also fulfill copywriting requests for traditional and digital marketing executions such as email, press releases, print ads, sales sheets, websites, and more.

Essential Functions and Role Responsibilities:

Social Media Planning and Execution (45% of time):

Develop organic social media playbook & brand strategy

Own the organic social content calendar across Facebook, Instagram, and Twitter

Write all social content and collaborate with in-house designers, photographers, and team leaders on producing unique photos, videos, and gifs

Engage with social media influencers to promote and produce content

Adhere to brand guidelines

Facilitate social media contests and giveaways

Apply attribution best practices to image usage rights, copywriting & social media posts to ensure legal compliance.

Stay up-to-date on current industry trends and best practices

Copywriting (45% of time):

Communicate in a voice that is on-brand, compelling, distinctive, and synergistic with art/graphics and brand standards

Research, create, produce, and curate marketing copy for internal and external campaigns for a variety of platforms

Write and edit content both independently and within a creative team atmosphere

Work closely with teams to integrate copy length, style, and format with required visuals

Be able to edit, proofread and provide feedback on all written project deliverables

Social Media Analysis and Reporting (10% of time):

Track and measure success of social media initiatives by using reporting and analytics such as Google Analytics, Facebook and Instagram Insights, Sprout Social, Simply Measured, Yext and other monitoring software

Provide Quarterly Report on organic social post key measures. Share learnings and recommendations for optimization

Monitor effective benchmarks for measuring the impact of social media campaigns

KNOWLEDGE, SKILLS, AND ABILITIES:

Excellent written and verbal communication skills

Experience collaborating with small to medium-sized teams

Ability to defend creative choices to internal teams and clients, when necessary

An ability to be communicative, flexible and precise under tight deadlines

Avid social media user

Social and data analysis skills

Able to work independently while being proactive

Meticulous attention to detail (grammar freaks encouraged to apply)

EDUCATION AND EXPERIENCE:

1-4 years of experience in social media, copywriting or marketing experience

Bachelor's Degree in Marketing, English, or related field

Job Competencies:

Commitment to Task: Demonstrates dependability and shows a sense of urgency about getting results; willing to commit the hours it takes to get the job completed; takes responsibility for actions and achieves results; overcomes obstacles.

Communication Skills: Presents ideas, concepts, and information effectively and clearly through the spoken word; actively listens; communicates comfortably with various audiences; responds effectively to questions.

Flexibility: Adapts and changes course of action when appropriate; effectively transitions from task to task; deals well with unresolved situations, frequent change, delays, or unexpected events; maintains objectives amidst shifting priorities.

Initiative: Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a "can-do" attitude.

Managing Execution: Manages multiple projects and effectively prioritizes tasks, responsibilities, and goals; uses goals to guide actions and creates detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals.

Teamwork: Works cooperatively with others to accomplish business goals and objectives; asks others for their ideas and opinions; supports team's decisions; contributes to the team's efforts.