Content Manager / Writer

AT&R Verified

Karachi , Pakistan

Posted Feb 03, 2021 206 views Report Job

PKR. 60,000 - 90,000/Month

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Job Description

  • The Social Media & Content Writer is a highly motivated, creative individual with a passion for connecting with current and future customers.
  • That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning customers into advocates.
  • An essential component is communicating about the brands in a positive, authentic way to attract today's modern, hyper-connected consumers across all marketing tactics.
  • This position will own the social media presence for different brands while executing online brand reputation and community management.
  • This person will also fulfill copywriting requests for traditional and digital marketing executions such as email, press releases, print ads, sales sheets, websites, and more.

Essential Functions and Role Responsibilities:

  • Social Media Planning and Execution (45% of time):
  • Develop organic social media playbook & brand strategy
  • Own the organic social content calendar across Facebook, Instagram, and Twitter
  • Write all social content and collaborate with in-house designers, photographers, and team leaders on producing unique photos, videos, and gifs
  • Engage with social media influencers to promote and produce content
  • Adhere to brand guidelines
  • Facilitate social media contests and giveaways
  • Apply attribution best practices to image usage rights, copywriting & social media posts to ensure legal compliance.
  • Stay up-to-date on current industry trends and best practices
  • Copywriting (45% of time):
  • Communicate in a voice that is on-brand, compelling, distinctive, and synergistic with art/graphics and brand standards
  • Research, create, produce, and curate marketing copy for internal and external campaigns for a variety of platforms
  • Write and edit content both independently and within a creative team atmosphere
  • Work closely with teams to integrate copy length, style, and format with required visuals
  • Be able to edit, proofread and provide feedback on all written project deliverables
  • Social Media Analysis and Reporting (10% of time):
  • Track and measure success of social media initiatives by using reporting and analytics such as Google Analytics, Facebook and Instagram Insights, Sprout Social, Simply Measured, Yext and other monitoring software
  • Provide Quarterly Report on organic social post key measures. Share learnings and recommendations for optimization
  • Monitor effective benchmarks for measuring the impact of social media campaigns

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Excellent written and verbal communication skills
  • Experience collaborating with small to medium-sized teams
  • Ability to defend creative choices to internal teams and clients, when necessary
  • An ability to be communicative, flexible and precise under tight deadlines
  • Avid social media user
  • Social and data analysis skills
  • Able to work independently while being proactive
  • Meticulous attention to detail (grammar freaks encouraged to apply)

EDUCATION AND EXPERIENCE:

  • 1-4 years of experience in social media, copywriting or marketing experience
  • Bachelor's Degree in Marketing, English, or related field

Job Competencies:

Commitment to Task: Demonstrates dependability and shows a sense of urgency about getting results; willing to commit the hours it takes to get the job completed; takes responsibility for actions and achieves results; overcomes obstacles.

Communication Skills: Presents ideas, concepts, and information effectively and clearly through the spoken word; actively listens; communicates comfortably with various audiences; responds effectively to questions.

Flexibility: Adapts and changes course of action when appropriate; effectively transitions from task to task; deals well with unresolved situations, frequent change, delays, or unexpected events; maintains objectives amidst shifting priorities.

Initiative: Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a "can-do" attitude.

Managing Execution: Manages multiple projects and effectively prioritizes tasks, responsibilities, and goals; uses goals to guide actions and creates detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals.

Teamwork: Works cooperatively with others to accomplish business goals and objectives; asks others for their ideas and opinions; supports team's decisions; contributes to the team's efforts.

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
P.E.C.H.S, Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Mar 06, 2021
Posting Date:
Feb 03, 2021
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AT&R

Advertising / PR · 11-50 employees - Karachi

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