Responsibilities
· Build our digital marketing roadmap
· Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
· Measure ROI and KPIs and prepare budget
· Develop specific campaigns to create and maintain high levels of customer interaction
· Oversee our social media accounts
· Manage and improve online content, considering SEO and Google Analytics
· Forecast sales performance trends and act proactively to increase our market segment
· Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
· Motivate digital marketing team to achieve goals
· Monitor competition and provide ideas to stand out
· Stay up-to-date with digital technology developments
Requirements
· Proven work experience in Digital marketing
· Demonstrable experience in designing and implementing successful digital marketing campaigns
· Strong understanding of how all current digital marketing channels function
· Solid knowledge of online marketing tools and best practices
· Hands on experience with SEO/SEM, Google Analytics and CRM software
· Familiarity with web design
· Excellent analytical and project management skills
· Strong team management and communication (written and verbal) skill
AusPak international is the largest educational consultants in Pakistan and the only career counselors which hold a license to officially use the ”Future Unlimited” Brand of AusTrade – an Australian Government Body. It is an official representative of over 40 Australian Universities. It was founded in 1995 with a view to facilitate prospective Pakistani students from counseling, application procedures, visa process and arrival support through our onshore AEC office located in Melbourne/Australia