Posted Aug 21, 2017 6 views
Please note that we work 6 days a week
SEO Analyst ResponsibilitiesInclude:Optimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO success
Job briefWe are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
ResponsibilitiesExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
RequirementsAt least 5 years of experince as a SEO Analyst Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.Solid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven field
Job Details
AWOK is the UAE’s leading online shopping platform. The e-commerce site is home to reliable, quality products sold at the most competitive prices. Founded by Ulugbek Yuldashev in April 2013, AWOK initially sold electronics and gadgets. However, the company has grown substantially since and now sells a wide-ranging, versatile product selection including consumer electronics, health & beauty, household appliances, and jewelry; with new items added to the website daily. Mission: Our mission is to make online shopping experience unique and personalized for our users by delivering outstanding value, continuous innovation whilst fulfilling our promise of "Always Low Prices" before they know it. Vision: To be the global leader in personalised customers Online Shopping experience.
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