Barium Digital (Private) Limited is the fastest-growing digital marketing agency with a core focus on performance marketing. We work with pre-seed, Series A, and Series B startups and help them scale with data-driven digital marketing campaigns. Our team has full-stack marketing expertise, which allows us to build customized sales funnels tailored for every phase of the buyer journey. Our vision is to scale 100K businesses annually by providing them necessary strategic direction, knowledge, and tools.

We are looking for a result-driven Digital Marketing Manager to join our growing marketing team. The ideal candidate must have an understanding of the digital/social ecosystem and be used to working in a collaborative and creative environment. A demonstrated history of running Google/ Facebook/Instagram paid acquisition campaigns is a key requirement. The candidate must know how to find, create and engage the right audiences in an ad campaign. 

Responsibilities:

  • Develop effective marketing and media buying practices on Google, Facebook/meta, and other leading platforms for various funnels
  • Coordinate day-to-day management of Google Ad campaigns, including Search, Display, PMAX, and Retargeting
  • Have regular meetings both internally and externally to update about the project status
  • Develop, set up, and manage robust and innovative paid social campaigns in coordination with the marketing team.
  • Run A/B tests and measure performance closely to optimize campaigns per results.
  • Troubleshoot campaigns for desired outcomes
  • Research and analyze social media habits and usage trends and optimize campaigns accordingly
  • Stay up to date with the ad interface and functionality of leading platforms, including their targeting capabilities, optimizations, bidding strategies, policies, and in-platform creative approvals.
  • Skilfully manage spending to achieve Key Performance Indicators (KPIs) requirements, including Return on Ad Spend (RoAs), cost/lead, Customer Acquisition Cost (CAC), and other leading indicator metrics.
  • Retrieve, track, and review analytics to access campaign performance, create reports to communicate impact, and make recommendations for improvements
  • Coordinate with content and creative team to create and launch appropriate creative sets
  • Expertly use Zapier to integrate with Facebook and improve tracking effectively.

Requirements: 

  • At least two years of experience and demonstrated success in direct response marketing.
  • Expertise in social platforms, including Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
  • Demonstrated history of running Facebook/Instagram paid acquisition campaigns.
  • Knowledge of social media analytics and reporting and conversion tracking/optimizations.
  • Up-to-date knowledge of Facebook Ad manager and relevant tools
  • Knowledge of the buyer’s journey (cold, hot, warm) to pair ads with the right audience
  • Have a strong understanding of technology (e.g., Cloud, services, Windows stack, database technologies, etc.)
  • Experience using Google Tools, particularly Google Analytics (GA4), Google Data Studio, and Google Tag Manager
  • Demonstrated ability to work cross-functionally
  • Ability to think out of the box to boost performance
  • Excellent analytical and problem-solving abilities 
  • Good written and verbal communication skills, as well as the ability to communicate effectively with employees at all levels of the organization 
  • Ability to work reliably and efficiently under demanding deadlines with minimal supervision
  • Google Ad Search/Analytics Certification and Facebook Blueprint certification are a plus

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
Work from Home
Job Type:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Dec 03, 2022
Posting Date:
Nov 03, 2022

Barium Digital Pvt Ltd

Services · 11-50 employees - Islamabad, Karachi, Lahore, Multan, Wah Cantt

Barium Digital Pvt. Ltd. is a leading Digital Marketing agency in Pakistan with focus on performance marketing, organic growth and creative design services.

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