Posted Feb 04, 2021 5 views
Base Camp Data Solutions is looking for Pay per Click (PPC) Expert for their digital marketing department.
You must be a team player and have the following skillsets
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience as a PPC Expert or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
Job Details
Basecamp Data Solutions
We provide data management solutions for clients. We offer the cost benefits of offshore resourcing with the peace of mind and quality of dedicated local management. We design intelligent data management systems to maximize efficiency and robustness of client businesses. Our key business and systems analysts work with clients locally to develop the right data systems customers' need, not elaborate systems that hinder operational flexibility and efficiency. A major benefit our clients get with us is our local business and systems analysts match the client business needs with smart system designs to deliver optimal solutions for both short-term and long-term client goals.
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