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Job Description

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
  • Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
  • Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
  • Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
  • Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
  • Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics

Job Details

Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Department Head
Minimum Experience:
5 Years
Apply Before:
Aug 15, 2021
Posting Date:
Jul 14, 2021
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Base Camp Data Solutions

Information Technology · 101-300 employees - Islamabad

We provide data management solutions for clients. We offer the cost benefits of offshore resourcing with the peace of mind and quality of dedicated local management. We design intelligent data management systems to maximize efficiency and robustness of client businesses. Our key business and systems ...Read More

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