Posted Aug 23, 2021 9 views
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
- Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
- Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
- Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
- Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
Skills
Job Details
Basecamp Data Solutions
We provide data management solutions for clients. We offer the cost benefits of offshore resourcing with the peace of mind and quality of dedicated local management. We design intelligent data management systems to maximize efficiency and robustness of client businesses. Our key business and systems analysts work with clients locally to develop the right data systems customers' need, not elaborate systems that hinder operational flexibility and efficiency. A major benefit our clients get with us is our local business and systems analysts match the client business needs with smart system designs to deliver optimal solutions for both short-term and long-term client goals.
What is your Competitive Advantage?
Similar Job Titles
Marketing / Social Media Manager
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Aqib Irshad
Head of HR, Training & OD
FINCA
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Ali Aziz
CEO
Shopistan
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Muzammil Baig
Digital Marketing Manager
IT Services Group
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Zohaib Ali
Marketing Manager
Digital Online Devices
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
