Requirements:
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• Up-to-date with the latest trends and best practices in SEO and SEM
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Solid understanding of performance marketing, conversion, and online customer acquisition
Responsibilities:
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Research and implement search engine optimization recommendations
• Perform ongoing keyword discovery, expansion, and optimization
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Major Job Activities:
• Social Media and Search Engines Ad Campaigns
• Search Engine Optimization for Websites and Social Media Pages
• Traffic Generation by Organic / In Organic SEO in ratio of 3:1
• Article / Content / Blog Writing
• Analytical Report Generation
Job Details
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