· Plan and execute all digital marketing, including SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Evaluate emerging technologies.
· Provide thought leadership and perspective for adoption where appropriate
· Plan and execute digital marketing campaigns
· Monitor and analyze effectiveness of marketing content
· Develop and manage website content
· Find and target audiences
· 5+ year of marketing experience
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, social media management.
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Screaming Frog)
· Experience in setting up and optimizing Google Ads and YouTube campaigns
· Working knowledge of technical SEO web requirements and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
· Content creation skills
· Excellent communication and organizational skills
Dubai’s leading digital marketing & advertising agency. As a full-service media company, we help brands increase ROI, attract customers, convert leads & more.