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Job Description

Responsibilities

·        Plan and execute all digital marketing, including SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.

·        Design, build and maintain our social media presence

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with internal teams to create landing pages and optimize user experience

·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·        Instrument conversion points and optimize user funnels

·        Evaluate emerging technologies.

·        Provide thought leadership and perspective for adoption where appropriate

·        Plan and execute digital marketing campaigns

·        Monitor and analyze effectiveness of marketing content

·        Develop and manage website content

·        Find and target audiences

 

 Qualifications

·        5+ year of marketing experience

·        Proven working experience in digital marketing

·        Demonstrable experience leading and managing SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, social media management.

·        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·        Experience in optimizing landing pages and user funnels

·        Experience with A/B and multivariate experiments

·        Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Screaming Frog)

·        Experience in setting up and optimizing Google Ads and YouTube campaigns

·        Working knowledge of technical SEO web requirements and constraints

·        Strong analytical skills and data-driven thinking

·        Up-to-date with the latest trends and best practices in online marketing and measurement

·        Content creation skills

·        Excellent communication and organizational skills

 

 

 

 

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gulberg 2, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Aug 26, 2019
Posting Date:
Jul 26, 2019
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Bester Capital Media

Information Technology · 101-200 employees - Lahore

Dubai’s leading digital marketing & advertising agency. As a full-service media company, we help brands increase ROI, attract customers, convert leads & more.

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