A creative individual with prior experience in digital marketing (preferably in fashion industry
high end boutique) is required.
You will be responsible for marketing on national and/or international markets. The role focuses on Digital Marketing Campaigns (Google PPC, Google AdWords, Google Analytics, Paid Social Media Campaigns, SEO, Competitor Analysis, Keyword Research, Content writing and optimization, Affiliate Marketing, Email Marketing Campaigns). The Social Media Marketing Expert will be working in-line with the overall Marketing Strategy to promote products and services in order to generate new business and help build online inquires.
Social Media Management - maintain social profile and pages on Facebook, Twitter, and Instagram manually and using tools like Buffer and HootSuite to engage the existing audience. Activities include; campaign, post-boost, promoted content, social media marketing, copywriting, coordinate with designers to craft social creatives, and basic Photoshop editing.
Content Marketing - maintain a calendar to promptly roll out relevant and valuable content to attract and retain potential customers. Activities include; weekly emails, blog articles, infographic, videos, and latest happenings in the industry.
Partnerships - engage relevant publishing websites and businesses for publications, mentions, press releases, advertising, and other assigned matters.
Search Engine Optimization - perform persona based keyword research manually and using tools like SEMRush, GKP, and Ahrefs to identify key opportunities. Activities include; on-page SEO, off-page SEO, SERPs monitoring, Webmaster analysis, Google Analytics, competitor’s research, and gap analysis.
UI/UX - create wireframes of pages based on user research and coordinate with designers and developers to get them live. Activities include; surveys, read feedbacks and chats, and prototyping on Axure.
The candidate should also have knowledge of design tools to create and distribute engaging written and graphic content.
Provide accurate reports and analysis to team to demonstrate effective return on investment (ROI).
Salary: Dependent on skills.
Good to have:
Working knowledge of Adobe Photoshop.
2 years experience.