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Job Description

  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company. 
  • Overseeing direct communications with customers through the CRM.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

The ideal background of a CRM Manager:

  • Extensive experience of direct and digital marketing ideally in a similar industry.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Degree educated with a minimum of a 2.1 ideally from an IT or related degree.
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organization.

Candidates from Chemical, Fragrance & Packaging Industry would be given preference.

Job Details

Industry:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Experience:
5 Years - 10 Years
Apply Before:
Aug 29, 2020
Posting Date:
Jul 28, 2020
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Biotech Packaging

Packaging · 11-50 employees - Karachi

Dealing in printing and packaging for cosmetic and consumer products.

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