Posted Sep 21, 2017 2 views
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Requirements
- BS/MS degree in marketing or a related field
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
Include:
- Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploying successful marketing campaigns and own their implementation from ideation to execution
- Experimenting with a variety of organic and paid acquisition channels
Skills
Job Details
Bitwords Inc.
A premier full-service Digital & E-commerce Solutioning / application design, development & marketing company in New York. Bitwords Media has been fighting for a piece of the dot-com pie since then and their extensive skills and excellent e-business development aesthetic have made them favorites for small and medium-sized businesses and the e-commerce industry. After 15 years in the Digital & E-commerce arena, our technical skills are sharper than ever, and our goal has never been clearer.
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