* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization and to research and implement search engine optimization recommendations through the strategist and Brand & Marketing Manager
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Stick to the timelines for accomplishment of tasks.