Highly motivated and ambitious Digital Marketing Specialist required with 4 to 5 years experience with a strong technology and innovation focus. You will be part of a growing team based in our Lahore office, assisting in all areas of digital marketing for the company, with a focus on growing brand awareness and familiarity through extensive social media marketing, PPC and other adsense management and SEO works. Previous experience in a digital marketing role is required, and an ability to take part in digital marketing works at both high (planning and strategizing) and low level (creating content, posting, contacting influencers etc). Must be able to create content for social media and similar to a good standard digestible by our UK audience.
Core Responsibilities & Duties:
Planning and executing marketing strategies and improving them with changing marketing trends.
Managing social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
Monitoring website analytics and improving the website as per analytics feedback and findings.
Executing and Managing PPC and Retargeting campaigns for brand.
Bringing in ideas for website improvements and coordinating with the design and development team to implement the improvements.
Hunting and pitching media houses and bloggers who might be interested in featuring the assigned brand.
Monitoring and getting feedback from existing customers on service delivery improvements areas and to implement the ‘possible’ customer suggestions.
Building customer relationship management strategies and executing them to improve customer retention rate by maintaining positive customer relationship.