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Digital Marketing Expert

Blackhatwing

Multiple Cities, Pakistan

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Posted Oct 26, 2020 1 views

The ideal candidate must be able to:

Manage email promotional calendar, manage Mail Chimp, Send Grid, Mail-Merge, email production, content optimization, and landing pages to maximize conversions, open, click-through, leads
Develops and maintains KPI reporting to monitor and improve the performance of the email marketing channel
Works with other members of the content and marketing team to ensure email optimized content, email strategy complements and amplifies all marketing initiatives
Works with other members of the team to ensure email the strategy complements and amplifies all marketing initiatives
Leads Email marketing execution from concept to delivery and automates email campaigns
Creates compelling incentives, offers, and content targeting consumers and meeting campaign goals
Writes copy and creates email templates and landing pages adhering to best practices
Leverages analysis of campaign performance and makes use of customer data to inform and make recommendations for future campaign requirements
Develop and execute digital marketing strategies that cater to each unique customer segment, improve retention and opt-out rates, and encourage customer engagement
Communicates campaign results, both written and verbal, to the management team and stakeholders on an ongoing basis
Creates email reporting dashboards analyzing campaign performance in order to provide performance transparency to the Marketing team and stakeholders and drive actionable recommendations
Increase subscriber database, maintain various email databases by a variety of buyer persona, customer types, and channels
Develops, implements and manages the social media strategy and defines KPI’s
Facilitates scaling brand and company awareness through various social media channels
Supervises all aspects of social media interaction between customers and the company, and ensures a positive customer service experience
Creates actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
Oversees the creation and implementation of the monthly social editorial calendar
Supports brand guidelines to ensure a consistent brand experience across digital platforms
Ensure all email/social media campaigns and list development efforts comply with industry best practices

Required Qualification:

Bachelor Degree in Business, Marketing
2-5 years or more.
Good English language verbal/written communication skills
Experiencing working with the geo-distributed team in different time zones
Authorized to Work Legally

Skills

B2B Manager Export Management Nutrition Management: Business Dnvelopment

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

3 Posts

Job Shift:

Rotating

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Karachi, Lahore, Rawalpindi, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Experience:

2 Years - 5 Years

Apply Before:

Nov 27, 2020

Posting Date:

Oct 26, 2020

Blackhatwing

Information Technology · 51-100 employees - Islamabad, Karachi, Lahore, Rawalpindi

Blackhatwing, Inc. is a provider of IT security, compliance and vulnerability management services for small and medium-sized businesses and large enterprises.