Posted Nov 11, 2019 9 views
Skincare product strategy that drives business and reinforces brand equity
Lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy
Compile analysis and deliver quarterly reports to team and brand leadership
Make recommendations to seize market based on analysis
Drive mid-program shifts based on analysis as necessary
Manage ad hoc business analysis requests as needed
Launch plans that incorporate 360 elements, with unique focus on makeup artistry marketplace
Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
Lead execution of launch strategies within designated budget and COG targets
Implement internal and external sourcing solutions for new products and existing businesses
Drive development of creative briefs for all programs and launches
Supervise claims testing of insight-based consumer concepts with external partners
Manage strong partnerships with cross-functional teams to develop launch strategies and briefs
Job Details
Blossom cosmetics Company
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