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Job Description

Content Marketer will take full responsibility of our inbound marketing strategies including content marketing, social media, blogs and lead generation.

  • Responsible for the execution of content marketing strategies while delivering engaging content on a regular basis.
  • Develop editorial calendar and design content marketing strategies for both short-term and long-term content goals.
  • Undertake content marketing initiatives to achieve business targets.
  • Brainstorm new and creative growth strategies. Identify trends and insights in the existing platforms, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate.
  • Share content through various channels, ensuring strong web presence.
  • Responsible for content creation & improvements on our web spaces.
  • Responsible for monitoring of competitors’ content marketing activities.
  • Responsible to put online ads & classified listings.
  • Responsible for improving customer engagement and conversion on our websites.

Required Skills

  • Excellent interpersonal and communication skills.
  • Strong initiative and self-discipline highly necessary.
  • Well organized with attention to detail.
  • Structure non-structured information into logical order.
  • High level of proficiency with Microsoft Office (Word, Excel and PowerPoint).
  • Ability to interact, communicate and present ideas.
  • Project management skills and attention to detail.
  • Proven work experience in content marketing.
  • Knowledge of strategic content optimization considering SEO and Google Analytics.
  • Knowledge of writing for Search Engine Optimization (SEO).
  • Editorial mindset with an ability to predict audience preferences.
  • Excellent communication and writing skills in English.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Department:
Digital
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Apr 20, 2017
Posting Date:
Mar 20, 2017
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blueEX

Distribution and Logistics · 601-1000 employees - Karachi

blueEX is an innovative technology based logistics company ready to take on the increasing challenges of a growing e-commerce industry in Pakistan and abroad.

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