Posted Aug 12, 2020 5 views
Terms of Reference
Title: SMS Broadcast Campaign
Organization: Pakistan Youth Change Advocates
ORGANIZATIONAL BACKGROUND
Pakistan Youth Change Advocates (PYCA) is a non-profit civil society organization working to promote development through youth participation.
The organization has a deep footprint in 20 districts of Pakistan across all the four provinces (i.e. Punjab, Sindh, Balochistan and Khyber Pakhtunkhwa) as well as Islamabad Capital Territory and the state of Azad Jammu and Kashmir (AJK).
ASSIGNMENT BACKGROUND
Almost 90% of the world’s countries have shut their schools in an effort to slow the transmission of COVID-19. Alongside school closures, governments are also imposing social distancing measures and restricting the movement of people, goods and services leading to stalled economies.
While this disruption to education and the expected reduction in global growth have far-reaching effects for all, their impact will be particularly detrimental to the most disadvantaged students and their families, especially in less developed countries such as Pakistan. The educational consequences of COVID-19 will last beyond the period of school closures and will be particularly severe for marginalized girls.
In Pakistan’s context more specifically, the already dismal education indicators are likely to take a further hit, with girls’ education bearing major brunt in this unfavorable situation.
Thus, PYCA aims to connect girls’ education with other development indicators of Pakistan, framing it as an essential building block to develop a more just, economically advanced and resilient country. The campaign will connect girls’ education with the most pressing issues of the new post COVID-19 world.
SCOPE OF WORK
SMS Broadcast
- The vendor/firm is expected to carry out an SMS broadcast campaign between the dates advised by the organization.
- SMS broadcast services must be designed in a two-way mode of communication.
- Subscriber receiving awareness messages must be able to reply (without being charged for replying) on the short code.
- All responses received during the campaign must be documented.
TARGET DISTRICTS
Sr. No. District Sr. No. District Sr. No. District Sr. No. District
1 Islamabad 6 Multan 11 Hyderabad 16 Lower Dir
2 Peshawar 7 Bahawalpur 12 Lasbela 17 Upper Dir
3 Karachi 8 Gujrawala 13 Ziarat 18 Manshera
4 Lahore 9 Gujrat 14 Nowshera 19 Abottabad
5 Quetta 10 Thar Parker 15 Swabi
SMS CONTENT
Content for the SMS will be provided by PYCA according to the number of characters advised by the vendor.
CAMPAIGN DURATION
The SMS broadcasting campaign will be carried out from the 1st of September, 2020 to the 30th of September 2020.
DELIVERABLES
o 1 SMS broadcast campaign in the target districts.
o 1 submission of impact report – The vendor is expected to submit an impact report of the campaign clearly mentioning the number of messages sent in each target district and the feedback/responses received by the subscribers.
FINANCIALS
The total budget for this assignment is PKR. 400,000/-.
Payment for this assignment will be made in 2 installments explained as below:
i. First installment (25%) will be released at the time of the signing of the contract.
ii. Second installment (remaining 75%) will be released upon completion of all tasks mentioned in the ToRs.
The payment will be subject to any taxes imposed by the Government of Pakistan.
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