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Job Description

  • Media planning and buying for Custom shirts brand in Pakistan and North America : Plan and execute an integrated marketing plan across digital channels 
  • Develop and implement social marketing strategy for Facebook, Twitter, Instagram, Blogs, Website, Newsletter, etc. 
  • Managing and optimizing paid ads (Facebook, Google Ads - PPC & Display network)
  • Plan, execute, and measure experiments and conversion tests on all online paid marketing platforms
  • Strategy making for email newsletters
  • Budget control with ROI in mind
  • Identifying target audiences and devising digital campaigns that engage, inform, and motivate to support the digital marketing team
  • Responsible for daily/weekly/monthly marketing plans and budget allocation for online marketing activities


  • Bachelor's Degree or equivalent experience in marketing/fashion/brand/luxury management is preferred
  • 2+ years in E-commerce driven fashion (mens apparel) brand is preferable
  •  Understanding of fashion retail marketing with strong organizational ability
  • Clear communicator with excellent written communication skills
  • Passion and drive for working effectively in a start-up environment with deadlines and shifting priorities
  • In depth knowledge of E-commerce traffic, conversion insights using Google Analytics, Hotjat and other data, analytics tools
  • In depth knowledge of SEO writing techniques(Backlinking, On site and Off site blogs, Keyword reserach, content writing, competitor research, reporting, page titles, optimised meta tags and descriptions 
  • Strong understanding of direct marketing channels(Facebook and Google Ads) and experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
20 - 35 Years
Minimum Education:
Career Level:
Entry Level
Minimum Experience:
1 Year (Experience in E-commerce apparel brand in Pakistan and North America preferable)
Apply Before:
Dec 28, 2019
Posting Date:
Nov 28, 2019
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Apparel/Clothing · 1-10 employees - Lahore


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