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Job Description

We are looking for an experienced Internet Marketing Executive (Digital Marketing Executive) to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for Internet Marketing technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Develops strong and innovative Internet marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. This job's key focus is to run effective PPC and Social Media advertising campaigns. 

The role is working for a UK-based, well-established, multi-national Education company that specialises in education and training products/courses. You will be working normal hours (minimum 40 hours a week) from your home as a remote working employee parallel to the UK office hours.

Job Responsibilities:

  • The key focus is to run Pay-per-click (PPC) and social media campaigns while maintaining high ROAS.
  • Create and manage link-building strategies, content marketing strategies, and social media presences.
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Assist the team in the development of the overall internet marketing strategy. 
  • Manage digital advertising campaigns.
  •  Set up conversion, pixel, and event tracking on the website and across various digital platforms.
  • Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
  • Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)

Job Requirements:

  • Proven experience as Internet Marketing Executive or similar role
  • Bachelor’s degree in ICT, Computer Science, Marketing or Related.
  • Minimum 4 Years Experience in Internet Marketing. 
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills.

Job Details

Industry:
Functional Area:
Total Positions:
4 Posts
Job Shift:
Second Shift (Afternoon)
Job Type:
Gender:
No Preference
Age:
26 - 50 Years
Minimum Education:
Bachelors
Degree Title:
IT, Computer Science, ICT, Marketing, Digital Marketing, Business and related
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Aug 12, 2021
Posting Date:
Jul 11, 2021
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Brit Academy for Training

Education/Training · 101-200 employees - Faisalabad, Gujranwala, Islamabad, Karachi, Lahore, Multan, Peshawar, Rawalpindi

Brit Academy is an online course provider, offering more than 100 courses to students across the globe. We have built a solid reputation which has elevated us to become one of the most trusted and reliable course providers in the online learning marketplace. With over 100,000 students on our books, ...Read More

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