Lead Generation / Conversion Optimization Specialist required for a UAE-based Company dealing in ERP Products and related services, the incumbent will manage the online presence, managing, testing and implementing conversion points in the marketing funnel and must know how to generate Lead (B2B) through Social Media Channels. This is an excellent work from home opportunity with flexible working hours.
• Manage key conversion points in the marketing funnel
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• Must be able to use Facebook, Twitter and Linkedin, LinkedIn effectively in order to generate the leads.
• Monitor overall SEO program success with regard to keyword ranking, indexed pages, backlinks, etc.
• Knowledge/experience of ERP products is preferable.
• Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
• Optimize our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads for our sales team
• Optimize the lead-to-customer conversion rate• Increase funnels marketing efficiencies
• Create and plan a variety of PPC campaigns across a range of digital channels..
• Hands-on experience of Onpage and Off Page SEO.
• In-depth experience with website analytics tools.
• Manage and Monitor Email marketing campaigns
• Come up with creative campaigns for our clients to improve their brand awareness and increase revenue
• Excellent in communicating in English both written and verbal
• Knowledge of using hash tags- Create and curate content for our client's pages and making conversation calendar on the monthly basis
• Copywriting skills. Creative one line sentences for postings and ad creatives.
• Sending sales emails to potential clients
• Daily Report to Management