Business Analyst - Food

Careem is on a mission to create the Everything App for the greater Middle East, aiming to simplify daily life by enabling seamless mobility, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and built a vibrant platform for the region’s leading talent and entrepreneurs. Operating in over 70 cities across 10 countries from Morocco to Pakistan, Careem is now entering an exciting phase powered by AI. We are looking for curious and solution-oriented AI professionals who can harness artificial intelligence to develop impactful tools, automate workflows, and enhance operations, customer experience, and internal systems. The Business Analyst role within the Food vertical plays a vital part in driving data-driven insights and strategies to increase user acquisition, engagement, and retention across Careem’s platform. This position requires advanced data analytics, consumer behavior analysis, and optimization of key growth metrics such as Customer Lifetime Value (CLTV), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Average Revenue Per User (ARPU).

Key Responsibilities

- Data Collection and Preparation: Extract data from multiple sources including SQL databases, APIs, and third-party platforms. Cleanse and prepare datasets to ensure accuracy and reliability. Regularly verify data integrity and develop scripts to automate repetitive data processing tasks, improving operational efficiency.

- Analysis and Insights: Perform exploratory data analysis (EDA) to uncover trends and patterns across channels, verticals, and campaigns. Design, implement, and analyze A/B tests to assess the impact of growth initiatives. Analyze user behavior and segment performance to support growth, engagement, and retention strategies. Utilize predictive analytics to forecast trends and business outcomes.

- Reporting and Visualization: Create and maintain real-time dashboards using tools such as Tableau and Power BI. Produce and distribute regular reports on key performance indicators. Present data insights through clear visualizations to aid decision-making. Monitor core growth KPIs including retention rates, churn, and acquisition metrics.

Required Qualifications

- Bachelor’s degree in Engineering, Mathematics, or Statistics from a Tier-1 institute.

- 4 to 5 years of relevant experience in a similar role, ideally within large-scale B2C startups in sectors like food delivery, e-commerce, gaming, or consumer internet.

- Strong skills in data mining, statistical modeling, and advanced data analysis.

- Proficiency in Python, SQL, and data visualization tools such as Power BI, VBA, Tableau, and PowerPoint.

- Solid understanding of A/B testing, regression analysis, user segmentation, cohort analysis, churn/attrition modeling, and CLTV frameworks.

- Proven ability to apply behavioral analytics concepts to growth models.

- Excellent communication skills with the capability to convey complex analytical results effectively to both technical and non-technical stakeholders.

Preferred Qualifications and Benefits

- Certifications in Data Intelligence, Business Intelligence reporting, or Artificial Intelligence are advantageous.

- Opportunity to collaborate with inspiring professionals within a purpose-driven organization focused on regional impact.

- Hybrid work model offering four days in the office and one day remote, plus the flexibility to work remotely from any country for up to 30 days annually.

- Unlimited vacation days per year.

- Access to healthcare benefits and fitness reimbursements for activities such as gym memberships, health clubs, and training classes.

Careem is an equal opportunity employer committed to fostering diversity and inclusion. We encourage all qualified candidates to apply and join us in driving innovation and growth within the Middle East’s digital ecosystem.

Skills

Tableau Data Visualization CLTV models Regression Analysis Python Power BI Advanced Data Analysis Communication Skills APIs AI VBA User Segmentation Data Mining Predictive Analytics Statistical Modeling PowerPoint cohort analysis A/B Testing Behavioral analytics SQL Churn/attrition modeling

Job Details

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender:

No Preference

Age:

18 - 65 Years

Minimum Education:

Bachelors

Degree Title:

KPI Tracking: Track and report on core growth KPIs, including retention, churn, and acquisition metricsWhat you'll needBachelor’s degree in Engineering/Mathematics/Statistics from a Tier-1 InstituteCertifications in Data Intelligence/BI reporting/ AI preferred4-5 years of proven experience in a similar role preferably in a large Scale B2C startup (Food delivery, e-commerce, gaming) or consumer internet businessWell versed in data mining, statistical modeling and advanced data analysisStrong hold of Python, SQL and data visualization tools (Power BI, VBA, Tableau) and PowerpointStrong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis and churn/attrition modeling, CLTV modelsDemonstrated experience in applying behavior analytics principles to growth modelsGood communication skills with ability to effectively present results to both technical and non-technical audienceWhat we’ll provide youWe offer colleagues the opportunity to drive impact in the region while they learn and grow

Career Level:

Mid-Level

Experience:

3 Years - 5 Years

Apply Before:

Dec 20, 2025

Posting Date:

Nov 19, 2025