Day to Day Activities:
· Analyze short to medium term issues impacting demand growth in the city. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
· Forecast spend on promos, incentives, BTL activities and other key initiatives for weekly, monthly and quarterly planning cycles
· Build presentation to influence senior stakeholders and enable data-driven decision making
· Design efficient promo structures and other initiatives to drive demand growth and work with cross-functional teams to execute
· Manage budget allocation and track cost from initiatives in collaboration with Finance
· Responsible for business growth, profitability and P&Ls management. This includes develop, oversee the operating/ growth plan, marketing plan, budgets and responsible for overall city management
· Identify opportunities to improve online/ offline product, focus on customer-centric initiatives roll out to improve customer experience and to drive user acquisition/growth and engagement.
· Hire and develop a high-caliber local team
· A minimum of 5 years of relevant work experience in financial services, management consulting or technology firms
· Confident in processing and analyzing complex data sets using Excel
· Working knowledge of SQL is preferred but not essential
· Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
· Strong people and stakeholder management experience
· Understand numbers and strategy well, with great interpersonal skills
· Able to both lead at a high level and willing to be hands-on as needed and proactively assume responsibilities and ownership.
· Ability to work independently and deal effectively with the complex, changing and ambiguous environment.
· Able to initiate and maintain strong relationships with relevant industry partners, key merchant partners and suppliers.
· Ability to see the big picture while not losing sight of details
· A start-up attitude – willing to work hard to get things done
· Islamabad and/or Lahore