It started from a simple idea: to provide a better public transportation service to people. From creating a leading motorcycle-booking app to fulfilling a social mission, we have provided a better livelihood for many people here in Pakistan.

Bykea began as a social startup to provide a better transportation experience for passengers and increase income for motorcycle riders. We are committed to our mission of transforming the transportation industry in Pakistan.

With our rapid expansion, we have grown to be more than just a ride-booking mobile app in Pakistan. As we commit in assuring every ride is an exceptional experience, every passenger is assured that a Bykea ride is safer, speedier, and with certainty from start to finish. With some of the brightest minds onboard, you are part of the shift that revolutionize the way people move in Pakistan. As Bykea is the cumulative effort of innovative minds who believe in a social mission, our mission isn’t searching for success - we are searching for sustainability for everyone.

Join us to unleash your fullest potential.

As Manager Marketing for Bykea:

You will be responsible for planning and formulating the country marketing plan, as well as budget management and target tracking. You will be accountable for demand generation across all Bykea verticals and will have to work closely with business leads for alignment on marketing. Successful applicant will take on leadership role and manage a cross functional team of marketers, including PR, digital, social media, partnerships and market research.

Key Responsibilities Include:

Demonstrate strategic thinking and planning: Responsible in designing marketing strategies independently that includes market and competitive analysis, customer segment selection and penetration plans in the manner that support consistent business growth and enhance brand equity.

Grow Bykea passengers: Drive the growth of Bykea passengers across all our verticals through disruptive and effective marketing efforts, be hyper local and relevant in the way we revolutionize the transportation industry in Pakistan.

Grow Bykea drivers: Build a healthy and strong driver supply growth through both driver acquisition and retention programs.

Develop and execute digital marketing campaigns: Work with digital marketing to develop innovative, creative campaigns (on social media and mobile channels) and maximize optimization of these channels via analytics.

Build brand love for Bykea: Work closely with the brand marketing team to make the brand’s positioning, value proposition and messaging are relevant for Pakistanis across all consumer touch points.

Shape social media/ public relations: Work with the regional Communications team to handle media requests, social media marketing and CSR campaigns on ground. Proactively manage relationships with the media to create positive publicity on the business and engage the public to support Bykea.

Manage marketing budget and business targets: Manage marketing budget and own quarterly KPIs for both campaigns and business results

Maintain strong agency relationships: Identify and engage trustworthy external vendors that are committed to deliver high quality work for creative, PR, media buying, events and merchandise etc. for Bykea.   

Our ideal candidate should meet the following criteria:

Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration

At least 5-7 years of relevant marketing experience, both on strategic planning and execution. Strong preference for experience with Internet, mobile and/or digital products.

Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line to direct response and brand activation

Excellent knowledge of the Pakistan market, deep understanding of consumer insights and media landscape, with greater focus on Karachi and Lahore

Results oriented and data driven: Ability to make data-informed decisions for marketing plan. Proven track record of success in achieving targets on time in a rapid growth, start-up environment.

Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges

A natural leader who has the ability to motivate and coach a team of diverse team members with different experience levels and skill sets

Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.

Fluent in both written and spoken: Urdu and English.

Highly detail-oriented: Ensure the quality of all marketing materials and communications; and manage budget

Start-up experience is a bonus: pace of change is both refreshing and terrifying. Whatever your background you will need to be ready to operate start-up style.

OUR PERKS:

Make an actual difference - You will not only be changing the way people move but the lives of everyday people.

Casual Fridays everyday! - That’s right, your jeans and those sneakers can be worn everyday.

Learn and work with the best! - Rub shoulders with some of the most talented head honchos in the industry and learn invaluable experiences from them!

At Bykea, you will never be bored as you will be pushed beyond your boundaries, and you will always be learning in a supportive environment. Be part of our high performing team and gain valuable experiences that will shape your whole career!

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
Male
Age:
25 - 35 Years
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
May 06, 2017
Posting Date:
Apr 05, 2017

Bykea Technologies Pvt Ltd

Travel/Tourism/Transportation · 260 employees - Lahore

Bykea is a hyper-local marketplace running on a network of motorcycles. We are a group of hard workers growing to become experts of the transport, logistics, and financial industry. Following the vision of empowering millions to connect, communicate and trade, Bykea now provides utility to over 2 million registered users in Karachi, Lahore and Rawalpindi. We thrive to build a company which will leave behind an impact and a legacy in Pakistan.

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