Posted Jun 01, 2026 103 views
The Social Media & Digital Marketing Officer at CA Sports is a crucial role that drives the brand's presence and engagement across multiple digital platforms. This position requires a creative and analytical professional passionate about cricket and skilled in managing dynamic, data-driven marketing campaigns. The officer is responsible for creating innovative content, maintaining a consistent brand voice, and optimizing performance marketing efforts to enhance global outreach. Although this role does not involve team management, it demands collaboration with influencers, athletes, and online communities to cultivate a loyal digital following.
This role presents a unique opportunity to join a world-renowned cricket brand. The successful candidate will leverage expertise in social media management, digital advertising, and data analysis to propel the brands digital footprint. They will develop monthly content strategies, manage digital advertising campaigns, and analyze performance metrics to ensure continual growth and engagement. With a minimum of two years' experience and strong digital marketing knowledge, this role offers a competitive salary, international collaboration, and a vibrant, supportive work environment.
Responsibilities
- Develop and implement comprehensive monthly content calendars tailored to platforms such as Instagram, TikTok, Facebook, and X (Twitter).
- Maintain and enhance the brand's voice through high-quality visual content and engaging written copy that reflects the companys legacy of excellence.
- Manage and optimize digital advertising campaigns to maximize global sales and brand visibility using paid media strategies.
- Engage actively with online audiences, including followers, influencers, and professional athletes, to foster a strong and interactive digital community.
- Monitor, analyze, and report on key digital performance indicators to refine marketing strategies and improve overall reach and engagement.
- Stay updated with the latest trends, algorithms, and best practices in SEO, SEM, meta-ads, and social media platforms to ensure cutting-edge digital marketing.
- Utilize basic design tools and video editing software to create appealing and effective visual content, including Reels and TikToks.
- Collaborate with cross-functional teams to align digital marketing initiatives with broader company goals and campaigns.
- Identify opportunities for innovative digital campaigns and recommend improvements based on data insights and industry developments.
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