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Marketing Executive

Cakes and Bakes

Posted Oct 16, 2020 24 views

To establish and continuously enhance brand image of company through modern marketing tools in cost effective manner;
To suggest and arrange promotional activities both BTL and ATL, focusing sales growth;
To create product awareness, especially new products among mass market through marketing tools;
To be responsible for outlet ambience both inside and outside keeping in view the nature of business; this includes facade of outlets;
To measure customer perceptions and expectations and submit quarterly report to MD;
To improve customer perception of Cakes and Bakes brand, keeping in view customer perception and expectation;
To pro-actively coordinate with sales management team with respect to increased customer footfall due to marketing activities;
To monitor social media management with respect to visits and activities on Facebook especially; suggest and implement promotional activities through social media;
To coordinate with outsourced communication agency for execution of different marketing related jobs/activities;
To prepare and present monthly reports as per company/departmental requirements;

Skills

ATL BTL Marketing Content Writing Social Media Marketing

Job Details

Industry:

Food & Beverages

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Multan Road, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

BBA/MBA (Marketing)

Career Level:

Experienced Professional

Minimum Experience:

1 Year (Candidates having atl east 1 year retail industry experience shall be preferred)

Apply Before:

Nov 16, 2020

Posting Date:

Oct 16, 2020

Cakes and Bakes

Food & Beverages · 301-600 employees - Lahore

Our company manufactures bakery products and sells through its own outlets with a brand name of Cakes and Bakes. The company has a long history in providing quality bakery products to its customers throughout Pakistan.