Posted Jun 01, 2026 49 views
Capital Real Estate seeks a motivated B2B Corporate Sales Marketing professional with at least three years of experience to join its dynamic team. This role focuses on driving business growth through strategic lead generation, data-driven marketing campaigns, and effective content marketing strategies. The ideal candidate uses marketing automation tools and analytics to optimize conversion rates and develop robust lead nurturing workflows. They play a key role in analyzing campaign performance, managing marketing automation platforms, and refining lead management processes to enhance customer acquisition and retention.
This position does not include team management responsibilities but requires collaboration with sales and marketing teams to align campaigns with business objectives. The candidate must demonstrate strong skills in campaign management, data analysis, and lead scoring to contribute to Capital Real Estates mission of expanding its market footprint. They will implement conversion tracking and leverage Marketo to streamline marketing operations and optimize engagement with corporate clients.
Responsibilities
- Develop and execute B2B marketing campaigns focused on lead generation and customer acquisition for corporate clients.
- Manage and optimize marketing automation platforms, including Marketo, to enhance lead management and scoring processes.
- Analyze campaign performance using Google Analytics and other tools to drive data-driven marketing decisions and improve conversion rates.
- Design and implement lead nurturing workflows that strengthen engagement through personalized and timely communication.
- Coordinate content marketing strategies to support campaign goals and increase brand awareness within the corporate sector.
- Track and report on campaign metrics such as lead conversion, lead scoring, and overall marketing ROI.
- Collaborate with sales and marketing teams to ensure alignment of marketing activities with sales targets and corporate objectives.
- Continuously refine and update conversion tracking methods to accurately measure campaign effectiveness.
- Utilize data analytics to identify market trends and customer insights that inform strategic marketing planning.
- Manage multiple marketing projects simultaneously, ensuring timely delivery and adherence to strategic goals.
- Stay up-to-date with the latest marketing trends, tools, and best practices to innovate marketing approaches.
Skills
Capital Real Estate
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