Careem is on a mission to build the Everything App for the greater Middle East, simplifying how people move, order food and groceries, manage payments, and more. Since 2012, the company has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries, from Morocco to Pakistan. As Careem embraces its next chapter powered by AI, it is seeking a creative and detail-oriented Content & Graphics Designer to join the Care team. This role focuses on shaping communication, training, and branding within the Care department by producing engaging written and visual content that supports services such as food delivery, groceries, shops, home services, laundry, payments, and transfers. The position combines content writing, graphic design, copywriting, and branding to deliver clear and compelling materials for both customers and internal teams.
Key Responsibilities
- Develop and maintain App Help Centre articles using clear, empathetic, and concise writing tailored to customer needs.
- Create visuals, infographics, GIFs, and motion graphics to simplify complex processes and enhance self-service support.
- Write customer-friendly copy aligned with Careem’s tone of voice and brand guidelines.
- Produce internal knowledge base articles and training content for Care agents, combining strong copywriting with supportive visual design.
- Develop multimedia training assets to onboard and upskill Care teams effectively.
- Design and manage brand assets such as logos, templates, and internal visuals for Care communications.
- Support branding initiatives for Care office buildings and events, ensuring consistency with company identity.
- Collaborate with Marketing and Design teams to maintain brand messaging consistency.
- Partner with Care, Product, and Design teams to align messaging, tone, and visuals.
- Explore and utilize AI-powered tools for copywriting, design, and content generation to boost efficiency and creativity.
- Stay updated on content strategy, design trends, and AI advancements, proposing innovative ideas to improve customer and agent experiences.
Required Qualifications
- Bachelor’s degree in Graphic Design, Communication, Multimedia, or a related field.
- Proven experience as a Content Designer, Graphic Designer, Copywriter, or Multimedia Specialist, preferably in tech, e-commerce, or service industries.
- Strong portfolio demonstrating expertise in visual design (graphics, infographics, motion assets), copywriting (customer-facing and internal), and brand asset development (templates, guidelines, branding projects).
- Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, After Effects), Figma, or Canva.
- Experience with AI tools like ChatGPT, MidJourney, Adobe Firefly, Runway, or similar for content creation, copywriting, and design.
- Ability to create animated visuals including GIFs and short-form motion graphics.
- Excellent written communication skills with the ability to craft clear, empathetic, and on-brand content.
- Strong project management skills to handle multiple projects and deadlines efficiently.
- A keen eye for detail, creativity, and innovation.
Preferred Qualifications and Benefits
Careem offers the opportunity to work in a dynamic, multi-vertical environment dedicated to improving millions of lives across the region. You will have the chance to shape the voice, visuals, and brand identity of the Care department within one of the region’s most innovative companies. Collaboration with passionate teams across Product, Design, and Care fosters a culture that values creativity, ownership, experimentation, and growth.
As a full-time Careem colleague, you will benefit from working alongside inspiring professionals and industry experts in a purposeful organization committed to regional impact. The company provides continuous opportunities for personal and professional growth, a flexible work schedule with four days in the office and one day remote, plus the option to work remotely from any country for 30 days annually. Additional benefits include unlimited vacation days, healthcare coverage, and fitness reimbursements for gym memberships, health clubs, and training classes.
Join Careem to be part of a forward-thinking team that leverages AI and creativity to make everyday experiences smarter and more seamless.
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