Care Content Design Lead

Careem is building the Everything App to simplify daily life across the Middle East by offering seamless transportation, food and grocery delivery, payments, and more. Since 2012, the company has empowered over 2.5 million Captains and served more than 70 million customers in over 70 cities across 10 countries, from Morocco to Pakistan. As Careem enters its next phase driven by AI innovation, it is seeking a creative and detail-oriented Content & Graphics Designer to join the Care team. This role combines content writing, graphic design, copywriting, and branding to develop engaging written and visual materials that support Careem’s diverse super app services, including food delivery, groceries, shops, home services, laundry, payments, and transfers. The ideal candidate will craft clear, customer-friendly content and compelling visuals to enhance both customer experience and internal communications.

Key Responsibilities

- Develop and maintain customer-facing Help Centre articles with clear, empathetic, and concise language.
- Create visuals, infographics, GIFs, and motion graphics to simplify complex processes and improve self-service support.
- Write customer-focused copy that aligns with Careem’s tone of voice and brand guidelines.
- Produce internal knowledge base articles and training content for Care agents, combining strong copywriting with supportive visual design.
- Develop multimedia training assets to effectively onboard and upskill Care teams.
- Design and manage brand assets including logos, templates, and internal visuals for Care communications.
- Support branding initiatives for Care office spaces and events, ensuring consistency with company identity.
- Collaborate closely with Marketing and Design teams to maintain cohesive brand messaging.
- Partner with Care, Product, and Design teams to align messaging, tone, and visuals across platforms.
- Explore and utilize AI-powered tools for copywriting, design, and content generation to enhance creativity and efficiency.
- Stay updated on content strategy, design trends, and AI advancements, proposing innovative ideas to improve customer and agent experiences.

Required Qualifications

- Bachelor’s degree in Graphic Design, Communication, Multimedia, or a related field.
- Proven experience as a Content Designer, Graphic Designer, Copywriter, or Multimedia Specialist, preferably within tech, e-commerce, or service industries.
- Strong portfolio showcasing expertise in visual design (graphics, infographics, motion assets), copywriting (customer-facing and internal), and brand asset development (templates, guidelines, branding projects).
- Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, After Effects), Figma, or Canva.
- Experience with AI tools like ChatGPT, MidJourney, Adobe Firefly, Runway, or similar platforms for content creation, copywriting, and design.
- Ability to create animated visuals including GIFs and short-form motion graphics.
- Excellent written communication skills with the ability to produce clear, empathetic, and brand-consistent content.
- Strong project management skills with the ability to handle multiple projects and meet deadlines.
- High attention to detail, creativity, and a passion for innovation.

Preferred Qualifications and Benefits

Careem offers a fast-paced, dynamic environment with a mission to positively impact millions of lives across the region. Employees have the unique opportunity to shape the voice, visuals, and brand identity of the Care department within a leading regional company. The role involves collaboration with passionate teams across Product, Design, and Care, fostering a culture that values creativity, ownership, experimentation, and growth.

Full-time employees benefit from working alongside inspiring professionals and contributing to a purposeful organization dedicated to regional impact. Careem supports continuous learning and career development, offering flexible work arrangements including four days in-office and one day remote per week, plus the option to work remotely from any country for up to 30 days annually. Additional benefits include healthcare coverage and fitness reimbursements for activities such as gym memberships and training classes.